In this piece of work i will be looking at a few different viral videos Identifying and Assessing some of the techniques they use that i could then later use in creating my viral advert.
I looked at The Evian Roller Babies Viral Advert First which consists of a group of babies with roller-skates dancing in a park I chose this advert for the amount of 3D elements included for example the babies are completely 3D Modelled and there are at least 10 of them dancing around which from observation looks to be the only thing that has been modelled for this advert the rest of the set looks to be footage with the CG babies added in at the end.
https://www.youtube.com/watch?v=XQcVllWpwGs&list=PL46B8A7F655780CF0
I searched around and Found some old Boomerang adverts that all feature at least 1 2D element the most obvious being the backgrounds these indents are layered cleverly to make you think that they are 3D but they are likely to be layered PSD files that are all 2D and all cross over each other which includes the cartoons and also the Boomerang Line that crosses over everything.
https://www.youtube.com/watch?v=OvGkMOS_dNg
I looked at this Apple iPod advert because it heavily features a black matte covering the RGB values of the people by first turning them alpha and then filling the alpha space which a black colour whilst the backgrounds colour remains or is changed throughout the RGB Values.
https://www.youtube.com/watch?v=TaVFCdwT0hk
RGB are three of the most basic Alpha channels RGB stands for Red Green Blue which are the basic primary colours which can be manipulated in filming to alter the different colours and give a desired effect on a piece of footage Alpha is another setting which changes the visibility aspect of something whereas adjusting the RGB will change the colour of something changing the Alpha will change the Opacity of something.
No comments:
Post a Comment