Research codes and conventions

Promotinal Videos are Structured in terms of how they are created the typical codes and conventions include you Promoting the buissness and not misrepresenting them in terms of how its created usualy codes and conventions will included Doing things like Pre-Production, Production and Post Production.

Corporate Promo Evaluation

For my corporate promo my client was the royal hotel in southend on sea I chose to make the promo for them because they had previously given us a filming location for our single camera drama and so it felt like we owed it to them we spoke to Don who was in charge of the pub area who liked the idea of us making a free promotional video for them so we gave him a list of idea we had come up with and if he wanted anything changed or added in which he was compliant and agreed with us on everything after we developed and fully planned the idea we returned but we were told to deal with the manager Cherish which ment we were dealing with a new client which was okay because she agreed with the same things as Don.

Our idea was mainly based around the opening of the downstairs club as that would be the biggest selling point we also focused on the fact it was a pub/club so it would feature a lot of the pub. I think our Promotional video was okay but was lacking in certain areas some of the shots looked out of place and low quality and i didn't particularly like the soundtrack we found. but we didn't have enough time to find a new soundtrack so we tried our best to make the audio fit the visual.

I think we showed our determination to this project because we filmed at there open late nights which went on till around 2-3 in the morning.

This is a Link to Christians Account where he uploaded the video http://50156377.blogspot.co.uk/2014/03/corporate-promo-video.html

Production - Behind the Scenes

These are some photos I took whilst we were filming the Corporate promo some of these Photos may actually resemble some of the footage that we took because as I said we were filming at the same time.

Sample brief and response

Sample Brief

Company Name	Shark Tooth Café
Type of Company	Café (leisure)
Working Title	STC Promo
Ideas	Filming on site showing people eating and showing off the scenic views
What needs to be included	-Company logo -Customers -Interviews
Format Required	.Mov File
Other Information needed	Only film people that want to be filmed and needs to be completed within 3 weeks.

My Response

My Idea:
Opening shot of the outside of the Café on a sunny day focusing on the name cut to the interior with people eating followed by 1/2 interviews with customers then a ending shot of the scenic views camera blurs and the company name and logo appear.

Format:
Should be fine to do a .Mov format.

Other Info:
We will inquire before filming and ask people who want to be filmed I will then supply release forms for them to sign.

Research market/audience

We decided to look up The Royal Hotels Facebook page for some basic market research to see who exactly goes to The Royal Hotel and the results were mixed but everyone was over the age of 18 so taking this in with the expectations of our client we thought making the video not gender specific was the way to go and to keep it generally around the age od 21-30
https://www.facebook.com/pages/The-Royal-hotel-Southend/12472216450

Pre-Production - Soundtrack

For the soundtrack for our Corporate Promo we made a decision that because it was a promotional video there was no need for sound effects but instead we wanted just a soundtrack for the background to our work we then decided to search online for royalty free music we looked on various sites but then we found that YouTube had a wide variety of royalty free music we found a suitable song because we was sceptical about using YouTube we looked in the about section to view the terms of use
http://www.youtube.com/user/AudioPad/about

Next we found a song we liked and applied it to our promo which seemed to fit well finally we applied it to our work and made it slightly quieter to ensure you don't focus more on the music then the video.

 

http://www.youtube.com/watch?v=h5062bpvYU8

Pre-Production - Schedule

The following is a brief summary of our planned schedule

Brief Completed - 17/01/14
We plan to have our brief completed by the client and given back to us so we can start our
Pre-Production planning by this time.

Pre Production Completed - 24/01/14
By the 24th we want all of our preproduction to be completed putting us in a position ready to film.

Production Completed - 31/01/14
By the next time we meet our client we want all of the filming completed and checking over everything else to ensure we are up to date.

Post Producrion Completed - 07/02/14
This is the final time we will meet the client and hand in our video with all work completed.

Corporate Promo Meeting 5

Meeting 5 - 07/02/2014

The Client approved of the completed work and  allowed us complete creative control in the choice of music for the Promotional video

Client Brief Original client

This is the filled out brief for our client Don Johnson at the Royal Hotel

Client Brief (Current Client)

Because our client changed we made another brief but our client wanted the promo to be similar to the other brief so she filled it out in a similar way and kept pretty much everything the same

Corparate Promo Meeting 4

Meeting 4 - 31/01/2014

After a brief run-through of the plan we decided to start the filming today she was happy to let us film anywhere we wanted.

Research

The Royal Hotel

I decided to do some background Research on the Royal Hotel in which I found there website and had a look at it I found some basic information about the location.

 
 
 

Coropate Promo Meeting 3

Meeting 3 - 24/01/2014

We had a complication with the client and were directed to deal with a new member of the team so we printed the brief again and gave it to the new client Cherish Roach thankfully she pretty much agreed to everything that Don had already set us which meant we could continue with our idea.

Corporate Promo Meeting 2

Meeting 2 - 17/01/2014

We gave Don the brief in which we spoke about and agreed to full access to the location some things he specified were he wanted it available for there Facebook page and if possible to have it on DVD format he wanted the actual Promo to be aimed at 25+ and mentioned that a good time to film would be the 31st at a club night he's having.

 

Corporate Promo Meeting 1

Meeting 1 - 10/01/2014

 

We asked Don Johnson if he wanted to be our client for our Corporate Promo he expressed that he likes the thought of us making a Promo for The Royal Hotel we then decided that in our next meeting we would get him to look at the brief.

 

 

 

Pre-Production - Shot List

Shot List
Project Name:	The Royal Hotel Promo
Created By:	Jonathan Partner

                        1  Opening Shot of The Royal Hotel's Exterior

                        2  Interior Bar Area Shot

                        3  Interview #1

                        4  Exterior of Royal Hotel at night

                        5  Candle light event shots

                        6  Interview #2

                        7  Downstairs club shot's

                        8  Interview #3

                        9  Closing shot of scenic views from the Royal Hotel

                         

Pre-Production - Location Report INT

Location Report

 

Location:       The Royal Hotel (Interior)

Address:

1 High Street
Southend
Essex
SS1 1JE

 

Contact Person:

 

Cherish Roach

Position: 

Bar Manager

 

Electricity

Available plug sockets for charging

 

Audio

Music

Civilian

 

Lighting

Extra lighting may be required

1 extra light 

Set

Some furniture may need to be moved

 

Logistics

10 minute walk from the college

Pre-Production - Location Report EXT

Location Report

 

Location:       The Royal Hotel (Exterior)

Address:

1 High Street
Southend
Essex
SS1 1JE

Contact Person:

Cherish Roach

Position: 

Bar Manager

Electricity

Exterior location

No Electricity Available/required

Audio

Road Nearby

Public noise

Possibly Construction sounds

Lighting

Lots of Natural Light (if shooting in the dark lights on sight)

No portable Lights required

Set

Seafront in the Background 

Logistics

Close to college 10 minute walk