Sample brief and response

Sample Brief

Company Name	Shark Tooth Café
Type of Company	Café (leisure)
Working Title	STC Promo
Ideas	Filming on site showing people eating and showing off the scenic views
What needs to be included	-Company logo -Customers -Interviews
Format Required	.Mov File
Other Information needed	Only film people that want to be filmed and needs to be completed within 3 weeks.

My Response

My Idea:
Opening shot of the outside of the Café on a sunny day focusing on the name cut to the interior with people eating followed by 1/2 interviews with customers then a ending shot of the scenic views camera blurs and the company name and logo appear.

Format:
Should be fine to do a .Mov format.

Other Info:
We will inquire before filming and ask people who want to be filmed I will then supply release forms for them to sign.

Spiderman Theories - Notes/ Research

Psychoanalytical Theory 1
- Spiderman (Super Ego) decides what he wants which is to be a hero and save people Peter (Ego) then deals with the consequences of the Super Egos commands like Mary Jane falling in love with spider man because he saved her from the thugs/villains (Id)

Psychoanalytical Theory 2
-Peter Parker is the Super ego who wants something for example he want Mary Jane to notice him to do this he use's the Spiderman (Ego) who achieves his goal of capturing Mary Jane's attention by saving her on two separate occasions from Villains (Id)

Auteur Theory
-Sam Raimi is the Auteur of Spiderman and puts his own original stamp on the work which includes:
-Recurring Cameo Appearances  (Ted Raimi, Bruce Campbell)

http://blogs.indiewire.com/criticwire/sam-raimi-the-classic-theme

http://www.deadites.net/features/the-classic-delta-88/

Research market/audience

We decided to look up The Royal Hotels Facebook page for some basic market research to see who exactly goes to The Royal Hotel and the results were mixed but everyone was over the age of 18 so taking this in with the expectations of our client we thought making the video not gender specific was the way to go and to keep it generally around the age od 21-30
https://www.facebook.com/pages/The-Royal-hotel-Southend/12472216450

Pre-Production - Soundtrack

For the soundtrack for our Corporate Promo we made a decision that because it was a promotional video there was no need for sound effects but instead we wanted just a soundtrack for the background to our work we then decided to search online for royalty free music we looked on various sites but then we found that YouTube had a wide variety of royalty free music we found a suitable song because we was sceptical about using YouTube we looked in the about section to view the terms of use
http://www.youtube.com/user/AudioPad/about

Next we found a song we liked and applied it to our promo which seemed to fit well finally we applied it to our work and made it slightly quieter to ensure you don't focus more on the music then the video.

 

http://www.youtube.com/watch?v=h5062bpvYU8

Genre Theory

We have been studying the Genre Theory in our lesson first we talked about Iconography, Iconography is association a icon with something else in this case a film genre so a Gun would be associated with a action Genre and as a class we looked at the Western genre and had to list things you would expect to see in a Western Gene film this is what the class came up with.

We then had to find a clip that had some of these present i found this clip
http://www.youtube.com/watch?v=J0BrdMi-oyc
Which is from The Good The Bad The Ugly which is a personal favourite of mine and contain quite a few of the points listed which define it as a Western Genre.


We next had to try to make a Genre-less poster a poster that you would look at and not be able to define into a genre this is the poster i made this poster.

I found it hard to create a genre-less poster as even after I gave it my best shot people still thought it was a Romance genre but I learned that its very hard to take films/film posters and make them genre-less

In the next task we were then given two quotes and told to agree with one of them and give a brief explanation why

"Genre is an endlessly flexible tool for artists and audiences to understand and define films. It allows filmmakers to connect with the audience most likely to enjoy there work"

"Genre is a barrier to creativity and a strait jacket to prevent experimentation. it is the enemy of interesting cinema"

I would agree with the the first statement given because i fully support genre i do believe that it allows film makers to connect with the audience and Genre helps define the film and allows audiences to know what they are viewing before hand.

After Effects - Title Sequence

We were given the task of creating a moving title in after effects the first thing i did was create a new composition next i created a text box with the Text created i moved the Anchor point using the special tool next we went on Layer>New>Camera and set the Preset to 35mm next i clicked the cube box on my text layer making it 3D Then on the text i set a position keyframe at 0:00 with the Z axis at -900 i then moved to 8 frames later and changed the Z to 0 at 1 second i created another keyframe Z to 0  at 1 second 8 frames and changed Z to 1000 then between keyframe 3 and 4 i changed the opacity to 0 giving it a fade effect we then had Interpolation problems so i right clicked the second keyframe and selected Interpolation changed the Spatial Interpolation to linear and pressed ok i repeated this process on the third keyframe next i created a Radial Ramp

http://www.youtube.com/watch?v=eY_HVD9hYik

Cat in the Hat Psychoanalytical Theories

Dr. Seuss' The Cat in the Hat 

My chosen Film is Dr. Seuss' The Cat in the Hat i will now look at this film and try to apply 3 different theories The Auteur, Feminist and Psychoanalytical Theory.

Psychoanalytical Theory

I mainly chose this film because I think that it has a direct link to a Psychoanalytical Theory which is called the Ego Theory the idea is simple in basic terms a chain of command The idea is that you have a Super Ego who is in charge and relays a message down to the Ego much like the brain talking to the  body the Ego is the one that has to find a way of achieving the goal set. Incomes the Id which is the subconscious which generates quick ideas which can either be used or subsided as unimportant For example if the brain (The Super Ego) told the body (The Ego) we need money the subconscious (Id) might suggest to rob a bank but after generating the idea it is dismissed. In Dr. Seuss' The Cat in the Hat The Cat Played by Mike Myers is the Super Ego because he is the one coming up with activities to do Conrad and Susie are the Ego the ones that have to deal with the commands and consequences and The Things are the Id as they generate problems (such as destroying the house) and also generates solutions (cures the boredom of the children and helping them fix the house) or From a different side of The psychoanalytical theory you could swap the roles and say that The children are the super ego wanting to have fun the Cat is the Ego trying to achieve the goal.