Tuesday 17 June 2014
Monday 16 June 2014
Sound Research
Digetic Sound
Is sound that the audience hear but also the characters such as a conversation or walking down a corridor to make it more obvious you usually get a reaction from the character this could also be known as "Literal Sound" or "Actual Sound".
Non-digetic Sound
Is sound that is not present in the story space so you cant visibly see the source of the sound on screen and the characters don't react to the sound in any way this could also be known as "Non-literal Sound" or "Commentary Sound".
External Digetic Sound
Sound coming from a physical source within the story space which you assume all the characters can hear this could be the sound effects present in a fight scene like breaking bones.
Internal Digetic Sound
Sound coming from the mind of a character such as a small piece of dialogue talking about someone you would be able to hear and so would the character but no other characters in the room.
Stereo and Dolby Digital 5.1
Stereo is an older use of sound display which is based on having 2 audio channels left and right which usual means that there are 2 microphones picking up the sound and feeding it into the left and right speakers.
Dolby Digital 5.1 is a surround sound format and is the basic format used for audio on DVD Video Dolby Digital can have up to 5 channels compared to the Stereo's 2 channels the 5 channels are: front center, front left, front right, surround left and surround right.
Sound Clip
I am analyzing the use of sound in the short film above, i decided to watch until 1:30 then start analyzing. The first thing i notice is the use of a soundtrack for a while then the sound effects come in first with the woman opening the door i think that it was likely to be recorded on set with a zoom because it has a crisp sound and if not then it could of been recorded of set by simply opening a door or cabinet the next major sound i picked up on was the sound of the ripping which would of had to be a Foley effect recorded before the filming this could of been done by simply ripping a sheet or ripping the jeans the sound of the phone was likely recorded at a different point as well due to the volume of the ringing which i believe was edited i think the woman's dialog was recorded on set using a zoom because of the clarity of the recording and how well it fits to the visuals the mans voice was recorded at a different point and cut in again likely a quiet location with a zoom.
Overall the use of sound and sound effects gives you a comedic feel for this character and makes you feel as though nothing goes right for her.
If all the sound effects were recorded on set they might of been less clear which wouldn't of made them stand out as much but it may make you feel more immersed as though you were there. some effects had to be recorded separately like the man talking.
http://www.freesfx.co.uk/soundeffects/doors_windows/
The sound effect i was interested in is called "Knock Knock" it is likely to be an actual recording of someone knocking rather then folly the sound was probably recorded in an empty roof hence the echo and with a microphone of decent quality such as a Zoom or a Marantz.
Is sound that the audience hear but also the characters such as a conversation or walking down a corridor to make it more obvious you usually get a reaction from the character this could also be known as "Literal Sound" or "Actual Sound".
Non-digetic Sound
Is sound that is not present in the story space so you cant visibly see the source of the sound on screen and the characters don't react to the sound in any way this could also be known as "Non-literal Sound" or "Commentary Sound".
External Digetic Sound
Sound coming from a physical source within the story space which you assume all the characters can hear this could be the sound effects present in a fight scene like breaking bones.
Internal Digetic Sound
Sound coming from the mind of a character such as a small piece of dialogue talking about someone you would be able to hear and so would the character but no other characters in the room.
Stereo and Dolby Digital 5.1
Stereo is an older use of sound display which is based on having 2 audio channels left and right which usual means that there are 2 microphones picking up the sound and feeding it into the left and right speakers.
Dolby Digital 5.1 is a surround sound format and is the basic format used for audio on DVD Video Dolby Digital can have up to 5 channels compared to the Stereo's 2 channels the 5 channels are: front center, front left, front right, surround left and surround right.
Sound Clip
I am analyzing the use of sound in the short film above, i decided to watch until 1:30 then start analyzing. The first thing i notice is the use of a soundtrack for a while then the sound effects come in first with the woman opening the door i think that it was likely to be recorded on set with a zoom because it has a crisp sound and if not then it could of been recorded of set by simply opening a door or cabinet the next major sound i picked up on was the sound of the ripping which would of had to be a Foley effect recorded before the filming this could of been done by simply ripping a sheet or ripping the jeans the sound of the phone was likely recorded at a different point as well due to the volume of the ringing which i believe was edited i think the woman's dialog was recorded on set using a zoom because of the clarity of the recording and how well it fits to the visuals the mans voice was recorded at a different point and cut in again likely a quiet location with a zoom.
Overall the use of sound and sound effects gives you a comedic feel for this character and makes you feel as though nothing goes right for her.
If all the sound effects were recorded on set they might of been less clear which wouldn't of made them stand out as much but it may make you feel more immersed as though you were there. some effects had to be recorded separately like the man talking.
http://www.freesfx.co.uk/soundeffects/doors_windows/
The sound effect i was interested in is called "Knock Knock" it is likely to be an actual recording of someone knocking rather then folly the sound was probably recorded in an empty roof hence the echo and with a microphone of decent quality such as a Zoom or a Marantz.
Friday 6 June 2014
Ident remake
Due to the feedback i received about my previous ident i decided to make another more professional ident which used more of my after effects based skills i went with one of my other ideas which was originally intended to be a door with a nameplate on it and people walking in the background but i though it may infect draw attention away from the nameplate which i would intend to be the focus.
I started out with just a nameplate from google and i put it into Photoshop once in photoshop i used the magic wand tool and removed the background and holes in the plate then i saved it as a photoshop file.
Next i imported the PSD file as a Composition i also dragged it onto the new composition i then added text using the icon and wrote out the name JCProduction on it i set the timeline to 0 and set the opacity to 0 on both the text and PSD files transform option then i changed the option to 100 at 1 second to give it a fade in appearence i then decided to put a camera flare on the text layer to create the shimmering effect i wanted after fiddling around with its settings i had the look i was after i also made the flare move across the writing over 1 second then i added an extra keyframe on opacity and made it fade out.
With everything completed i finally decided to change the nameplate's colour so i typed into effects colour finesse and applied it to the nameplate psd i opened the full interface and began to play around with the image and as a result got a darker grey which made the writing stand out and look more effective. https://www.youtube.com/watch?v=PSvNDSvf7d0&feature=youtu.be
I like this Ident more than my Scary Door Production ident because this one forced me to use more of my after effects skills such as the layering of text which made me ensure that it was on the top layer or else it wouldn't of been visible i also enjoy using the colour grading now and being able to change the complete look of an image.
Thursday 5 June 2014
Single Camera - Evaluation
https://www.youtube.com/watch?v=jSiJ9Olu108&feature=youtu.be
For my Single Camera Production we made a 7 minute Short film called Club Cerveza the story is about a man who has been set up to take the fall for something he didn't do and he's being interrogated by the bus the story mainly consists of flash backs to help aid the story and explain it.
I enjoyed this production as it allowed for a lot of creative decisions such as using the Track and dolly which was rather enjoyable I also enjoyed using our location which was the Royal Hotel which was my first taste of using a guanine location thanks to the basement we used it allowed us to manipulate the lights to get a really good interrogation effect.
I liked the end result of our production as i thought it was visually how i wanted it the only problems i had was some of the effects we put in such as the last gunshot which looked weird and some of the sound needed to be re recorded or we should of had more mic's on set.
For my Single Camera Production we made a 7 minute Short film called Club Cerveza the story is about a man who has been set up to take the fall for something he didn't do and he's being interrogated by the bus the story mainly consists of flash backs to help aid the story and explain it.
I enjoyed this production as it allowed for a lot of creative decisions such as using the Track and dolly which was rather enjoyable I also enjoyed using our location which was the Royal Hotel which was my first taste of using a guanine location thanks to the basement we used it allowed us to manipulate the lights to get a really good interrogation effect.
I liked the end result of our production as i thought it was visually how i wanted it the only problems i had was some of the effects we put in such as the last gunshot which looked weird and some of the sound needed to be re recorded or we should of had more mic's on set.
Friday 30 May 2014
Viral Advert
Theses are some photos i took during the editing stage of the viral advert the first thing i did was use the warp stabilizer because some of the footage was not steady enough once i had stabilized it i ran it through some color correction in which i tried to bring out the reds more including the hair color and the brightness of the Dr. Pepper label to make it stand out the main problem i encountered was that when i made the colors more red it also effected the skin color turning it a very saturated orange. But overall i wanted it to have a almost vintage feel like the old days of Dr. Pepper advertising which is why i used a previous slogan "trust me i'm a doctor" instead of there newest slogan "whats the worst that could happen" and i think i overall achieved this "vintage" Theme.https://www.youtube.com/watch?v=0M3e9ttEO0w
Viral Advert Pre Production
Viral Advert Ideas
Vans Idea Sketch
For my Vans Idea it will feature lots of van pictures the same van in plenty of locations that will then be cut together to give it the feeling of motion i will then plan to photoshop the Vans name/logo to each picture on the last image i will put the name in after effects instead i will then keyframe and fade the opacity and i will then adjust the X and Y of the name making it move and increase in size the cover the screen.
Skittles Idea Sketch
This is one of my basic undeveloped ideas for skittles the idea is that the entire clip is in slow motion as skittles begin to fall this could be either real skittles or a Png file that rotates on the X and Y axis and i will keyframe the X and Y a man will then jumps into the shot and eat the skittles the screen then fades and Skittles tittle appears.
Dr. Pepper Idea Sketch
After Briefly drawing up and having a basic idea i decided to run with my Dr. Pepper idea I've began the planning stage of my pre production and have a rough idea my idea is to make a viral advert for Dr. Pepper it will be a piece of footage i will shoot then i will colour grade it and add some animations in. This is a basic sketch that includes some of the details i hope to include.
Plan
I will Shoot some footage on A DSLR of a Female drinking Dr Pepper from a bottle I then i will take the footage sand import it into After Effects and colour grade it increasing Red the Gain in of the RGB channels which should give it a Vintage feel when I've colour graded it i will add some .png images from the internet of the Dr. Pepper brand including some drinks and the logo i will then use the text button to write in my slogan "Trust me I'm a Doctor" of the drink and animate them to move by key frame the opacity and possibly the position of the X and Y axis. I plan for most of my work to be After effects based as i plan the main park of my Advert will be Footage that i have shot and only using Photoshop if there are files that still have backgrounds present in which case i would need to remove them.
The screen will start black then using opacity I will fade in the footage and start it playing if this doesn't work my back up plan would be to do this in FCP in which I could use the fade effect from a slug when the screen fades in the fist shot play which is the female lifting the drink the camera then zooms in whilst she drinks focusing on the label Dr Pepper then after a few seconds it fades out and the pictures will fade in one at a time.
Target Audience
The target audience for my advert is likely to be any age above 12+ so early teens onwards as there generally the age I'm going to try to attract to drinking Dr. Pepper.
Wednesday 21 May 2014
Case Study - Unit 62
Formats
Lossless is a type of Compression which when uncompressed all of the original information is completely restored which gives you the highest quality results whereas Lossy is a form of Compression that reduces a file by permanently eliminating certain redundant information therefore Lossless seems to be abetter type of compression and would result in no information lost and overall higher quality.
MPG is a extension for an MPEG animation in the MPEG-1 or MPEG-2 codec. MPEG-1 was designed for coding progressive videos at bit rates of about 1.5 million per second. MPEG-2 was designed for coding interlaced images at bit rates above 4 million bits per second.
3GP is specifically used as a video streaming format for mobile phones and can also be found in other multimedia devices.
ASF is a file format that stores audio and video information and is specially designed to run over networks like the internet.
MP4 is a format that is widely used which means a MP4 has various file name extensions that can help give clues as to what kind of content the file contains.
A MOV file is a Apple QuickTime Movie Format and is exclusive and limited to QuickTime player which means it won't open on other players making it not very useful.
AVI (Audio Video Interleaved) is a sound and motion picture file that requires a special player to be used.
WMV (Windows Media Video) is a type of video compression format which is gaining popularity as a format for Blu-ray Discs.
FLV (Flash Video) is a video format created by Adobe which works with the Flash Player as well as other FLV Players Lots of web videos use this format.
SWF is a extension for Shockwave Flash the files can contain animations and sound designed for web use.
Content Delivery
DVD is a well known Format of Content Delivery it is used world wide to play films or even basic recordings DVD's are region encoded which means that DVD's will only work on players that are meant for that region for example Region 1 is the USA, Canada and US territories which means if you get a DVD from America it wont work in any UK (region 2) DVD players and vice versa but some DVD's are meant to be viewable on any player and are classed as region 0 which means it can be viewed anywhere. Dvd's are usually formatted for television systems NTSC (USA) or PAL (Europe) These two formats are incompatible even if using a region 0 disc you will need to ensure your television can handle the format, However Many European TV sets are multi standard meaning they can display a NTSC signal.
Quicktime was originally a piece of software mainly used by Mac's to view multi media footage but recently Quicktime 7 Pro was released which not only allows you to play different multi media footage but now allows you to record and need cut down clips. Quicktime can support more format types then any other media viewer some it supports are: AVI, AVR, DV and OpenDML.
http://www.apple.com/uk/quicktime/
Windows Media Player is the basic media viewer Used on a PC with Windows Media Player 12 you an now not only use the normal formats available but it is the first windows media player that can also play Quick time files (.mov) MP4 audio files (.m4a) MP4 Video file (.mp4, .m4v, .mp4v, .3g2, .3gp2, .3gp and .3gpp) Windows audio files (.aac, .adt and .adts) and MPEG-2 TS Cideo files (.m2ts)
http://windows.microsoft.com/en-GB/windows/windows-media-player
DivX web player supports DivX format (.divx and .avi) the H.264-based DiveX Plus can also support .mkv format and MP4 (.mp4 .m4v and .mov) The maximum Resolution for DivX Plus is 1920x1080 DivX can also be downloaded merged with Quicktime Pro for maximum Format support.
http://www.divx.com/en/software/player
Youtube is widely used for both Audio and Video and can support a wide range of formats for uploaded videos the videos YouTube supports are .MOV .MPEG4 .AVI .WMV .MPEGPS .FLV .3GPP .WebM. Youtube also have a guide on how to convert files which can then be uploaded to youtube.
https://support.google.com/youtube/troubleshooter/2888402?hl=en-GB
Mobile Devices
If you buy a Film on iTunes you can expect it to work as a full HD film Which would be a Lossless Mp4 format which is likely to be played through Apples Quicktime player as a (16:9) format 1920x1080 on Mobile devices such as an iPhone bit would still be a Lossless .MP4 format still (16:9) but would be on a smaller scale around 720x576
https://itunes.apple.com/gb/movie/the-wolf-of-wall-street/id787429884?v0=WWW-EUUK-ITSTOP100-MOVIES&l=en&ign-mpt=uo%3D4
Netflix
If you rent a movie on Netflix its likely that it will be a full lossless VC-1 (video codec) file VC-1 is often used with both HD DVD's and Blu-ray disks the aspect ratio can go up to 16:9 and is a full lossless format.
https://www.netflix.com/?locale=en-GB
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