Test Screenings and Interactive Marketing

Test Screenings and Interactive Marketing

Test Screenings are events where people producing films will ask members of the public who apply to there target audience to sit in for free and watch the film almost like a premier but the point of these Test Screenings is to see the public feedback and depending on what people say will determine if they should change the production in anyway usually the most important question they ask is "would you refer this film to a friend" if they find out that more then 30% wouldn't then they would consider making changes to the film. 

An example of a film that used a Test Screening is Dodgeball: A True Underdog Story the original ending for this film is White (played by Ben Stiller) wins the match witch shocked and annoyed the audience as White is the antagonist so after the audiences outrage the producer changed the ending to the film despite the Director Rawson Marshall Thurber saying he would keep the ending the same he was overruled and in the new ending Peter (Vince Vaughn) wins the match.

I remember doing something similar to this back in 2004 where i was asked of the streets to watch a trailer of the film Robots i was then asked questions about the film and what i thought of it including "would you show this film to a friend."

Interactive Marketing is a form of marketing that gets you involved for example the Batman Dark Knight film had massive hype build up as to what actor would be playing the Joker through Interactive Marketing they put up a pixilated image of the actor as the Joker then they told people to email through and for every person who emailed they would remove 1 pixel this was a genius idea as they had thousands of people emailing in creating awareness an people then got there friends involved aswell because they wanted to see this one picture of the Joker Warner Bros. also launched a mass scale scavanger hunt in which you had to go to diffrent locations and take pictures and things gettin people really involved once you completed the hunt you unlocked a few more pictures of the Joker this was practicly free marketing for Warner Bros.